DETROIT — General Motors will stop building a $1,500 OnStar subscription into the price of all Buick and GMC vehicles, instead making the safety and connectivity service standard only on high-end trims but optional on most other models.
For the 2024 model year, three years of OnStar Premium will be included on all GMC Denali trims and Buick Avenir trims and all versions of the GMC Hummer EV. Lower trims instead will come with three years of OnStar Remote Access, which links the vehicle to a mobile app. The change largely reverses a decision by the automaker in mid-2022 to package OnStar Premium with every Buick and GMC vehicle, giving buyers no ability to have the $1,500 cost removed.
A GM spokeswoman said the switch is meant to pair premium OnStar features with premium vehicle trims.
GM began including a three-year OnStar premium subscription with both connectivity and safety features in the middle of the 2023 model year as a way to add value for consumers, said Arnie Magnotta, director of sales for GM's digital business group, which includes OnStar. The subscription was listed on window stickers as a $1,500 line item until October, Magnotta said, when it was moved to the listing of standard features instead.