Best Practices

How Damian Lillard Toyota rewrote the retail playbook and became customer retention champ

Damian Lillard Toyota in McMinnville, Ore. has led all other Toyota stores in the nation in customer retention for more than a year.
A crowd of visitors outside Damian Lillard Toyota for a recent appearance of the NBA star. (Courtesy of Damian Lillard Toyota)
LP
By:
Larry P. Vellequette
February 14, 2025 03:00 PM

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