Changing Canadian demographics have automakers, dealers rethinking brand loyalty strategies
From left, moderator Petrina Gentile; David Carsley, head of automotive for Google Canada; Cyril Dimitris, vice-president of sales and marketing at Toyota Canada; Ken Hearn, managing director of Infiniti Canada; and Dimitri Kotsalis, senior vice-president of central operations at OpenRoad Auto Group (GIANCARLO PAWELEC/PAWELEC PHOTO)
