California's sweeping new data privacy law takes effect next month, and time is running short to weigh in on proposed new rules that spell out how businesses are to comply.
Friday is the last day to submit written comments in response to the draft regulations that California Attorney General Xavier Becerra's office released this fall. Public feedback will be considered for possible revisions before the rules go into effect.
Brian Maas, president of the California New Car Dealers Association, told me the group plans to submit comments to Becerra's office, likely on Friday. The association, Maas said, is reviewing the details of the proposed rules and could not comment yet about what it might say.
The California Consumer Privacy Act goes live Jan. 1. The law gives consumers the right to ask that a business share with them the personal data it collects about them, as well as the reasons for collecting it. Consumers also have the right under the law to opt out of having their information sold and to ask that a business delete their data.
Businesses required to comply with California's law are those that have more than $25 million in gross annual revenue; buy, sell or share personal data of at least 50,000 consumers, households or devices; and/or earn at least half of their annual revenue from the sale of consumer data.
California Gov. Gavin Newsom this year signed into law an exception to the CCPA allowing automakers and new-vehicle dealers to notify consumers when their vehicles need warranty or recall work — a change backed by the state franchised dealers' association.
Public hearings this week will be Wednesday in San Francisco and Thursday in Fresno. Written comments will be accepted until 5 p.m. Pacific on Friday. Details about how to attend and where to submit written comments can be found here.