Welch credits much of her career success to the guidance of many mentors at LaFontaine. And with the dealership group’s emphasis on retention, she likewise aims to be a resource to other employees. Welch encourages BDC reps to move to positions throughout the company, and she helps cross-train sales consultants. All new sales hires spend a week in the BDC, learning to cultivate business, plus a week with LaFontaine’s corporate trainer.
A BDC rep transferring to the sales floor last month wrote an emotional Facebook post about moving on that touched Welch. That doesn’t happen at most dealerships, she said, where an employee’s job progress is “not a huge thing like you’re graduating.”
In the post, the employee credited Welch for helping her develop the skills to succeed in her new role: “There will never be enough words for me to truly explain how Nicole Welch changed my life in such a profoundly positive way!”
That powerful endorsement shows how mentoring at LaFontaine cascades from the top down to entry-level.
For her own career, Welch wants to continue moving up at LaFontaine.
“I love this career field. I love this organization,” she said. “The LaFontaines ... really do treat us like family, which is so incredibly rare.”