The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America. Automotive News serves top auto industry executives -- including vehicle manufacturers, their original equipment suppliers and franchised dealers -- plus others allied with the industry. Automotive News fairly, accurately, objectively and authoritatively provides its readers with the information they need, in a timely manner. This strong, ethical tradition of excellence in journalism dates to 1925 when the newspaper was founded, and is the underlying principle for Automotive News as it finds new ways to provide information and value to meet the changing needs of its readers.