Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has named Sid Nair as the new Chief Executive Officer.  He will also join the company’s Board. Nair joins Affinitiv from Rackspace where he was the EVP & GM of the Americas region, running a $2 billion P&L with 1,500 associates across sales, delivery, operations, marketing, product & solutions. Prior to Rackspace, Nair was the EVP, Chief Sales & Marketing Officer for Cox Automotive.