People on the Move

DigniFi, an automotive financing platform, has named Rob Mirra its Chief Revenue Officer. Mirra joins DigniFi with extensive experience in auto financing and insurance (F&I), vehicle service contracts, and dealership management. As CRO, Mirra will build out DigniFi’s field team, fine-tune its sales processes, and form strategic partnerships to accelerate growth. He is actively recruiting salespeople with dealership and F&I experience.