Japan's big three automakers are in the midst of rapid change, including new leadership at Toyota, a shift in the go-to-market strategy of Sony Honda Mobility and a fresh chapter in the Nissan-Renault alliance.

It's imperative that marketers help consumers build long-lasting, positive brand associations.

As shoppers weigh the charging and cost drawbacks of EVs, many are once again casting their gaze at internal combustion models.

If the truck passes road testing and durability trials now underway, production could begin in about a year.