NEXT STAGE: Freshen in 2024

Executives are high on the automaker’s newest nameplate, which CEO Jim Farley has said could become its next icon. Late last year, Farley told Automotive News the Maverick could become its own subbrand with a number of varieties, like Mustang and Bronco. To that end, Ford recently unveiled a Maverick Tremor off-road variant that will go on sale this year. The package, available on XLT and Lariat models, includes a 1-inch lift for improved ground clearance as well as specially designed front and rear suspensions to boost off-road capabilities.

The Maverick is due for a freshening in 2024.