Hyundai is packing its once car-heavy lineup with an increasing variety of utility vehicles, including the diminutive new Venue that promises to be the smallest and most affordable of its increasingly stylish offerings.
The Venue, smaller even than the subcompact Kona, will arrive in Hyundai dealerships in the fourth quarter following its presentation at the New York auto show on Wednesday. Hyundai says it's looking for consumers who want lots of safety features and tech in an even smaller package.
"The Hyundai SUV lineup can be compared with the pieces on a chess board," said SangYup Lee, executive vice president of design for Hyundai Motor Group. "Our new Palisade is the king, but we are missing the smaller piece. And that's where the Venue comes in," he said in a press release. Hyundai said the Venue is its seventh utility offering.
The Korean brand said the Venue will be the most affordable Hyundai utility vehicle, without immediately revealing prices. The Kona, longer by 5 inches but otherwise similar in dimensions, starts at a sticker price of just over $21,000, including shipping. Hyundai's sibling company, Kia, sells the popular Soul subcompact starting at $18,495, including shipping.