Dealership technology startup Tekion this month introduced a customer relationship management system, following the earlier rollout of its dealership management system known as Automotive Retail Cloud.
Tekion, based in Pleasanton, Calif., said its CRM offers dealerships simplified workflows, alerts to employees to interact in real time with customer leads, information about customers who may be more likely to purchase a vehicle and data analysis.
The CRM runs on Tekion's mobile app.
Tekion's CRM uses artificial intelligence so that it "automates manual tasks and identifies actionable opportunities to promote meaningful, timely customer engagements that lead to closing sales while delighting customers throughout the process," CEO Jay Vijayan said in a statement.
"For today's digitally savvy customers, experience is everything."
Tekion has said it views its product as a disrupter to the traditional DMS market. The company raised $250 million in a funding round in October 2021.
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