Mercedes-Benz USA dealers are cheering the brand not only for its swift cadence of electric vehicle and performance car rollouts but also for no longer locking retailers into working with a factory-chosen intermediary for digital marketing.
"That was probably as exciting as the product launches," Jeff Swickard, chairman of the Mercedes-Benz Dealer Board, told Automotive News on Friday.
Mercedes notified dealers ahead of the NADA Show that its partnership with the vendor it had been using, Shift Digital, would change, though it wasn't clear to dealers how that would affect their businesses, Swickard said.