Dealers should listen to the perspective of women working in their dealerships and take action to recruit more of them, panelists at NADA's Women Driving Auto Retail Lunch said Saturday.
Whitney Yates Woods, dealer principal of Yates Buick-GMC in Goodyear, Ariz., said her store long struggled with getting female applicants.
"Our conversation at the store is, how can we figure out a way to get women in the door?" Woods said. "Once they're here, we can teach them all the opportunities that await them, but we have to get them in the door."