Google is launching a vehicle ads platform that will allow auto dealerships to place inventory ads within search results.
The ad format will show a consumer searching for a particular model an ad for that vehicle with photos, price, mileage and location, Google said. The ads will display on top of a search results page in a carousel-style display and send the shopper to that vehicle detail page on the dealership's website.
Google said advertisers who tried out vehicle ads experienced a more than 25 percent increase in conversions with the new platform when also paired with paid search. The company said it defines a conversion as a user engaging with an ad, such as by clicking or viewing, and then taking a step "that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone."