LAS VEGAS — As the automotive retail community gathered at the Las Vegas Convention Center last week for the first in-person NADA Show since the start of the pandemic, one topic was inescapable: electric vehicles.
From Ford Motor Co. prominently parking an F-150 Lightning at its display to a photography booth vendor using a Porsche Taycan at its stand to the National Automobile Dealers Association setting up what it referred to as Electric Avenue — which included three brand-new EVs and the out-of-production Mitsubishi i-MiEV — electrification was seemingly everywhere show attendees looked.
While the recurring phrase of the show was "dealers are all-in on EVs," many are still grappling with questions about the business of selling battery-electric vehicles, from the investment required to prepare facilities to pricing and profit margins.