LAS VEGAS — Cox Automotive is focusing its business strategy around the key areas of electrification and mobility, data, and the digital transformation underway in both vehicle retailing and wholesaling, President Steve Rowley said.
The dealership technology company based in Atlanta recently launched DriveQ, a branding initiative for Cox's collection of data from consumers, market intelligence and vehicles themselves. Cox also teamed with Penske Automotive Group to develop a digital sales platform for Penske's CarShop used-vehicle-only stores in the U.S. Cox now offers the white-labeled tool, called Esntial Commerce, to other dealership groups.
In addition to that platform, Cox is working to build out omnichannel options for its customers. Omnichannel refers to technology and processes aimed at providing a seamless buying experience for consumers whether they shop online, in-store or both.