After years of lagging the industry in electrification, Chrysler, Dodge, Jeep and Ram are getting ready to leap into the future with their first fully battery-powered models.
That transition to electric vehicles needs to be handled with care by the brands' new parent, Stellantis, said Eric Nielsen, owner of Nielsen Dodge-Chrysler-Jeep-Ram in East Hanover, N.J.
"We're all going to end up in electrification," he told Automotive News after the brand's NADA Show make meeting. "It's going to be a slow path, and you can't rush to it and screw it up. You've got to take it as it comes and produce a quality electric car."
Jeep's first battery-electric model arrives next year. Stellantis showed the first image of the compact Jeep EV this month. The brand also plans to launch EV options in what it calls the "pure off-road" and "lifestyle family" categories in 2024, en route to offering zero-emission variants in every utility vehicle segment by 2025.
Alfa Romeo also is electrifying its lineup. The brand is launching its first plug-in hybrid, the Tonale crossover, this year. Larry Dominique, Alfa's North America vice president, said after the brand's make meeting that he hopes the Tonale can help build familiarity for Alfa in the U.S. as it prepares to go fully electric by 2027.
"We got to talk about the premium customer, the mindset, the customer service," he said after the Alfa meeting.