Susan Moffitt of Porsche Shreveport in Louisiana was named the 2020 Time Dealer of the Year by Time and Ally Financial on Saturday at the NADA Show.
Moffitt was chosen from a field of 49 nominees. The award recognizes business success and efforts to support the community.
Doug Timmerman, president of Ally Auto Finance, and Susanna Schrobsdorff, executive editor of Time, announced Moffitt as the winner at a ceremony honoring all the nominees. Four were recognized as finalists:
- David Cuene of Broadway Automotive in Green Bay, Wis.
- David Kelleher of David Dodge-Chrysler-Jeep-Ram in Glen Mills, Pa.
- Diana Pfeiffer of Alaska Sales and Service in Anchorage, Alaska
- Natalie Tindol of Tindol Ford Roush in Gastonia, N.C.
Moffitt earned degrees in business administration and finance at Louisiana Tech University in Ruston, La., in 1983 and 1984 before joining the Bossier City, La., dealership founded by her father, Fred. Moffitt was the dealership's cashier and telephone operator and worked in the service department. When she switched to sales, she excelled and found her niche.
She shares ownership of Moffitt Automotive with her two brothers and sister. The group oversees stores in Bossier City and Shreveport, representing Audi, Mazda, Porsche and Volkswagen.
Moffitt is a lifetime sponsor of the Louisiana State University Health Foundation and LSU Health Shreveport. She was chairman of An Evening for Healers fundraiser in 2017.
For the past four years, Moffitt Automotive has donated a car to the St. Jude Children's Research Hospital's fundraising initiative, the St. Jude Dream Home Giveaway.
Moffitt also supports Catholic Charities; Shriners Hospitals for Children; Betty & Leonard Phillips Deaf Action Center in Shreveport; Shreveport-Bossier Military Affairs Council; Barksdale Air Force Base; Special Olympics; Volunteers of America North Louisiana; Shreveport Symphony Guild; Boy Scouts of America Norwela Council; and the Holy Angels residential care and programs for individuals with intellectual and developmental disabilities in Shreveport.
Ally will give $10,000 to the charity of Moffitt's choice. It also will donate $5,000 to each of the nonprofit organizations selected by the four finalists and Will Green, president of the Louisiana Automobile Dealers Association, who nominated Moffitt for the award.
The winner and finalists were chosen by a faculty panel from the Tauber Institute for Global Operations at the University of Michigan.