Subaru is anticipating its slowest growth rate in years, even though dealers can barely keep new models in inventory.
While the company's factories in Japan slow output to address an array of quality problems, the brand's U.S. dealers finished last year with just a 26-day supply, by far the lowest in the market.
"If we could get more, we could sell more," Tom Doll, CEO of Subaru of America, said after the brand's make meeting Saturday. "Our initial sales target was much higher than where we ended up, at 700,000."
That goal would amount to only about a 3 percent increase after a decade or so of 14 percent annualized growth, Doll said. "We want to make sure that we address those quality issues so that once we get into the next round of growth that's coming, we can adequately handle it and make sure the vehicles are of the highest quality possible."