Subaru executives told dealers Saturday that they can expect at least some relief from crazy tight inventory levels in the coming year as production levels increase. And they said the brand should see higher year-over-year sales as a result.
Tom Doll, CEO of Subaru of America, told Automotive News after the brand's make meeting that Subaru is forecasting a roughly 8 percent gain to 600,000 sales in 2023 as production constraints ease. Subaru sold 556,581 vehicles in the U.S. in 2022 and last topped 600,000 in 2020.
"There's still very strong demand out there," Doll said, adding that Subaru dealers had done a good job managing consumer expectations through the industry's supply shortages.
Dealers also got a "peek behind the curtain" at the next-generation Outback midsize crossover, which is due to arrive in the U.S. in 2025, said Jeff Williams, owner of Williams Subaru in Lansing, Mich.