Buick and GMC dealers look forward to enhancing their portfolios with the 2021 GMC Yukon and 2020 Buick Encore GX this year, but as new-car margins continue to slim down, profitability remains top of mind.
"The portfolio is in really nice shape," said Todd Ingersoll, chairman of the Buick-GMC National Dealer Council and CEO of Ingersoll Automotive. "We are laser-beam focused on dealer profitability and simplification when it comes to working with GM. So that would be trying to get the incentives simplified and also communicating effectively so that dealers feel as though their voices are heard."
Ingersoll, 49, owns three dealerships selling General Motors brands — Ingersoll Auto of Pawling (Chevrolet-Cadillac) in New York and Ingersoll Auto of Danbury (Buick-GMC-Chevrolet-Cadillac) and Buick-GMC of Watertown, both in Connecticut.
He spoke with Staff Reporter Hannah Lutz about profitability, incentives, additions to the vehicle lineup and the impact of the UAW strike against GM. Here are edited excerpts.
Q: How was 2019 for Buick-GMC dealers?
A: In general, it was a pretty darn good year. You see a SAAR rate of 17 million. [Dealers always] want better performance. I'm not sure we would have been happy if we had sold 300,000 more cars. We still would have wanted more. Everybody is continuously striving to do better. In general, the year was stable.