Mitsubishi and its dealer network are preparing for the unveiling of the redesigned 2022 Outlander crossover next week, along with the March arrival of the freshened 2022 Eclipse Cross, both major updates to the brand's aging lineup.
Retailers and brand executives discussed the final details of the Outlander debut at the brand's NADA make meeting Thursday. They also discussed the plan to ramp up inventory for the updated 2022 models.
The Outlander world premiere will be Tuesday, Feb. 16, on the Amazon Live streaming platform.
"Mitsubishi will be the first manufacturer to launch a vehicle in this way, and I think we're going to gain a lot of traction," said Greg Sloan, Mitsubishi National Advisory Board chairman and dealer principal-president of Five Star Mitsubishi – Altoona in Pennsylvania. "It's going to put us in front of a lot more people than we would generally get with a launch."
Dealers and the automaker have also worked to amplify the launch in retailers' local communities, Sloan told Automotive News.