Mazda officials told dealers at the brand's NADA Show make meeting that the main objective for 2020 will be keeping up the momentum seen in the second half of last year.
According to Mazda retailers who were in the meeting, that includes ensuring there are adequate supplies of the new CX-30 crossover, fanning the growth of certified pre-owned sales, and keeping up the pace of the brand's conversion to the new store design, Mazda Evolution.
"Last year was good for us, and we all want to keep that going in 2020," said Jim McDonald, chairman of the Mazda National Dealer Advisory Council and general manager of McDonald Automotive Group in Colorado.
The CX-30, currently in launch mode, is benefiting from lessons learned from last year's introduction of the Mazda3 sedan, which dealers said was somewhat problematic. Mazda retailers thought the car was not priced well and lacked an attractive lease program.
"But they've made up for it on the CX-30," McDonald said. "They've really listened to us and they've got it right."