Mazda's fun-to-drive persona isn't going anywhere as the automaker steadily transitions to electric vehicles.
Mazda will retain that spirit no matter what powertrain goes into its vehicles, said Rob Meyer, chairman of the Mazda National Dealer Advisory Council.
Mazda is steadily moving into the EV realm. It's now selling the battery-electric MX-30 crossover in California, while a three-row CX-90 plug-in hybrid crossover is slated to debut in 2024 as a performance-oriented model. The CX-90 will be followed by the smaller CX-70 plug-in hybrid crossover.
The CX-90 is expected to replace the CX-9, a vehicle Meyer said has held its own over the years. He believes the upcoming CX-90 will be the right vehicle at the right time for Mazda, a draw for soccer moms and dads looking for something with a sporty edge.