The Mazda brand is on a roll, and dealers and the factory agree that the mission this year is to keep up the momentum.
Discussions between Mazda and its retailers at their virtual NADA make meeting focused on staying the course in new-vehicle and certified pre-owned sales and finding the right marketing message as the brand moves upmarket, said Philip Van Riper, chairman of the Mazda National Dealer Advisory Council and vice president at Mazda of New Rochelle and Garden City Mazda in New York.