"The main message was really thanking the dealers for the incredible job with COVID and how it positioned us to get a fast start this year," Lincoln President Joy Falotico told Automotive News.
Falotico was joined by Kumar Galhotra, Ford's president of the Americas and International Markets Group; Lisa Drake, COO of North America; Elena Ford, chief customer experience officer; and Ford Credit CEO Marion Harris. New Chief Marketing Officer Suzy Deering joined for a panel discussion.
Executives stressed the importance of growing online sales and improving customer service experiences such as pickup and delivery.
"I think Lincoln is poised to handle this type of environment well," said Bill Dawes, chairman of the Lincoln National Dealer Council. "We're definitely in the game, if not ahead of the game."