For the second-consecutive year, Lincoln's push to have more dealers build standalone stores likely will be a hot topic at the brand's NADA Show make meeting.
The luxury brand used 2019's meeting as a sounding board for dealer reaction to its controversial commitment program, which it had temporarily halted to address their concerns.
Although the program was relaunched that year, brand executives may again get an earful from its retailers over what some view as costly showroom makeovers and unfair compensation rules.
The New Jersey Coalition of Automotive Retailers said in January that it was suing Ford Motor Co. and Lincoln over what it says are illegal discounts given to certain retailers who comply with the program.
The California New Car Dealers Association, though it has not filed a similar suit, has voiced its displeasure with the program multiple times, telling Automotive News last month it was still reviewing its options and is likely to talk with the state's Lincoln dealers about what action to take.
The crux of the issue, the New Jersey association says, is how Lincoln rewards dealers for participating.
According to its lawsuit, dealers who uncouple their Ford stores and build standalone "vitrine" Lincoln showrooms are eligible for discounts of up to 5.75 percent per vehicle for hitting certain requirements.