Infiniti is planning anniversary-edition models to observe its 30 years in business, the company told dealers in their make meeting Saturday.
While not providing specifics on what the plan will involve or when it will unfold this year, Infiniti Americas Vice President Michael Colleran told the dealers that it will include multiple nameplates in commemorating the premium brand's start in 1989.
Colleran said product details will be revealed in a series of what he referred to in the make meeting as small "grassroots dealer meetings" around the country this year.
Infiniti will hold those meetings in eight cities starting next week with 12 to 20 retailers from each given area, Colleran told retailers. For the past several years, both Infiniti and its mass-market sibling brand, Nissan, have been holding large national quarterly dealer meetings that require retailers from around the country to fly into a central location to attend presentations by the entire top brass of Nissan North America.
Colleran said the new meeting approach is intended to offer a more intimate environment to discuss pending business plans and details about upcoming products, such as the anniversary models. He said Infiniti's newly named global president, Christian Meunier, will attend each meeting.
According to dealers who attended the make meeting, Colleran also said Infiniti will use the grassroots meetings to begin providing more details about its planned shift into electrified vehicles.
The company announced a year ago that every new model it introduces after 2021 will be either a full electric or an electrified vehicle. But the company has not yet explained to its dealers what products that will involve, nor described how the move will affect its existing product portfolio.
"That's coming up very soon in automotive years," Colleran said after the meeting. "We have changes going on and we want to make sure we have open communications with our dealers to keep them involved."