General Motors aims to solve its dealers' retail pain points and fight in the pickup race with more stamina in 2020, executives told Buick, GMC and Chevrolet dealers.
In 2019, Fiat Chrysler's Ram outsold the Chevy Silverado on an annual basis for the first time to rank as the industry's No. 2 full-size pickup. Silverado sales fell 1.7 percent to 575,600 for the year, while Ram pickup sales climbed 18 percent to 633,694. GMC Sierra sales rose 5.8 percent to 232,323 vehicles, according to the Automotive News Data Center.
Now that GM's redesigned light-duty and heavy-duty pickups have been fully launched, "we can really attack it" in 2020, said Mike Bowsher, chairman of the Chevrolet National Dealer Council and owner of Carl Black Automotive Group in Kennesaw, Ga.