his year, GM Financial continues to pursue its goal of financing half of General Motors' loan and lease originations. "That's been our goal; that's unchanged for 2020," said CEO Dan Berce.
A new incentive program and an enhanced customer service platform could lift origination share.
Last year, GM's captive financed 43 percent of GM's retail sales, "so if we hit our 50 percent target, that's going to mean a reasonable-sized increase in originations," even if light-vehicle sales decline slightly, Berce said. He spoke with Staff Reporter Hannah Lutz here Sunday. Here are edited excerpts.
Q: How is the finance incentive GM rolled out in the fall going?