The aggressive product cadence already planned for this year at luxury upstart Genesis has a new edition: The new GV60 battery-electric crossover is expected to launch by the end of 2021.
Dealers attending the NADA make meeting on Wednesday already knew Genesis was working on an electric vehicle, but the name, timing and other details had not been confirmed until then.
"Product is always top of mind for dealers, and we actually got a huge product announcement," said Peter Lanzavecchia, chairman of the Genesis National Dealer Advisory Council and owner of Genesis of Cherry Hill in Marlton, N.J.