The five crossovers that Volkswagen's U.S. dealers will have by July — including the new Taos and ID4 — should boost the brand to double-digit sales increases in 2021, dealers heard last week during the brand's make meeting.
Tom McMenamin, chairman of the Volkswagen National Dealer Advisory Council, said the additions of the two new compact crossovers and the first full year of the Atlas Cross Sport should allow dealers to keep current customers and conquest new ones. He said VW dealers' experiences living through the COVID-19 pandemic last year have transformed the way all retailers do business.
"Good dealers found ways to adapt, great dealers found ways to capitalize," he said. "We need to keep this momentum going into 2021."