Cadillac is preparing dealers for a future of electrification while also bolstering core dealership operations, executives told dealers at the make meeting last week.
"The big-picture message [to dealers] is let's embrace the opportunity with the current portfolio," Cadillac President Steve Carlisle told Automotive News. "We enter this decade as an internal-combustion-engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time."
Cadillac will reveal its first electric vehicle — a midsize crossover — in April, Carlisle told dealers. The brand plans to give dealers a more detailed preview of the next two years at a conference Sept. 1-4 in Austin, Texas.
Cadillac showed a rendering of the midsize electric crossover during the January 2019 unveiling of the XT6 crossover in Detroit. The crossover will begin a swift cadence of EV launches for General Motors. The automaker has said it plans to build 20 EVs globally by 2023.