Editor's note: An earlier version of this story misstated the number of automobile brands in the Suburban Collection.
Last year marked the first time in six years that Cadillac increased retail sales. This year, dealers are shooting for a streak.
"The people at Cadillac and dealers are proud," said David Butler, Cadillac National Dealer Council chairman. "We foresee that trend continuing in 2020."
Cadillac sales rose 1 percent to 156,246 vehicles in 2019. A fresh product lineup played a vital role in the sales gain, Butler said.
Cadillac launched the 2019 XT4 in 2018. Last year, it introduced the 2020 XT6, XT5 and CT5. It will launch the 2021 CT4 and Escalade this year.
"I think with the combination of the new products, there's a lot of excitement around Cadillac right now," he said.
Butler, 65, is executive manager of the Suburban Collection, a Michigan-based dealership group with 34 automobile brands in 54 retail locations in Michigan and California. He spoke with Reporter Hannah Lutz about dealership profitability, the Cadillac lineup and communication with dealers. Here are edited excerpts.
Q: How was 2019 for Cadillac dealers?
A: 2019 overall was good for Cadillac dealers. Our profitability rose. The strike affected us a little bit. We could have seen a little bit bigger growth. But in an industry last year that declined a little bit, to have a franchise that grew was good for us.