BMW made the best of a lousy 2022 by managing production and supply chain challenges better than its traditional luxury segment rivals, Mercedes-Benz and Lexus.
A key weapon in BMW's arsenal is the automaker's 7 million-square-foot factory near Spartanburg, S.C., which pumps out hot-selling crossovers. The export hub was prioritized during the pandemic and ensuing semiconductor shortage.
BMW National Dealer Forum Chairman David Sloane credited the assembly plant — BMW's largest — for the German automaker's ability to quickly get critical crossovers to dealership lots.
"Having local production has been a massive advantage for BMW throughout this pandemic," said Sloane, president of Sloane Automotive Group in suburban Philadelphia.