Automotive News has formed a partnership with Market Scan Information Systems Inc., an industry-leading automotive data and solutions provider, to help subscribers gain deeper insight into retail financing and rebate data trends.
As part of the agreement, Market Scan will provide access to its mDrive and mRebates tools to help the Automotive News editorial team unearth new financing and rebate trends and add data-driven insights to stories. Some Market Scan data will also be hosted in the Automotive News Data Center.
"We are thrilled to be forming a partnership with Market Scan and look forward to expanding our array of options to our Data Center clients with a 'Powered by Market Scan' philosophy and market strategy," said Automotive News Publisher Jason Stein.
Added Market Scan co-founder and President Rusty West: "Automotive News has set the bar on delivering to readers the most insightful news and accurate data, and Market Scan is honored to be able to move that needle forward. This partnership is the exclamation point for Market Scan's mission of positively transforming automotive commerce by combining science, technology and data."
Through the agreement, Market Scan, of Camarillo, Calif., will also develop custom software designed to provide Automotive News and Automotive News Data Center subscribers insights and specific data points never before available. They include average per-vehicle incentives, rebates, residual values and payments.