When he first became chairman of the Audi National Dealer Council in 2021, what Don Flow wanted to do most was to change the relationship between the German premium brand and its U.S. dealers. That work is completed and paying regular dividends, he said.
Yet, Flow chose to take another turn as Audi dealer council chairman in part to make sure the newfound cooperative working relationship between factory and dealers gets cemented. He said the brand and its dealers have learned valuable lessons about how to operate at maximum efficiency and balance during the pandemic, and he sees that situation continuing this year.
Flow, 67, is CEO of Flow Automotive Cos., a dealership group headquartered in Winston-Salem, N.C., that has 44 new-car franchises, including four Audi stores.