Acura is hoping redesigned and freshened products will help boost its sales as much as 6 percent in 2020, according to the brand's dealer council chairman.
John Rickards, chairman of the Acura National Dealer Advisory Board and president of Bobby Rahal Auto Group in Pennsylvania, said executives are targeting new-vehicle sales of roughly 167,000 in 2020. The brand sold just over 157,000 vehicles in 2019, down 1 percent from 2018.
Executives made the predictions at the make meeting, which was overwhelmingly positive, Rickards said.
The brand in 2020 will be boosted by a full year of RDX compact crossover sales. Redesigned models of the MDX midsize crossover and TLX midsize sedan are set to go on sale this year.
It's also committed to launching performance variants and packages such as the A-Spec and the Type S, part of a framework agreement the brand rolled out a few years ago.
"The dealers are in great shape," Steven Center, vice president, sales division, American Honda, told Automotive News. "I think they're about to hit their stride."