The unveiling of a smaller off-road crossover, called the Bronco Sport, will follow in April, likely at the New York auto show. Ford expects sales of the Bronco and its variants to reach 200,000 next year.
Ron Frey, president of the investment and advising company RL Frey Inc., says dealers need to stop thinking of digital retail as a future trend but instead as a main component of the modern auto transaction.
Marketers will pivot away from trying to entice shoppers with the brand's ProPilot driver-assistance system and Nissan Intelligent Mobility suite of safety features and instead focus on Nissan's heritage, dealers were told at their make meeting.
Dealer Charlie Gilchrist, stepping down as NADA chairman, encouraged dealers to join an NADA 20 Group, send employees to the NADA Academy, work with elected officials and develop a relationship with automakers.
As dealers try to grab consumer attention by tailoring campaigns for their markets, some are choosing marketing vendors without a preferred automaker status. That can result in more individualized consumer outreach, says Nick Brunotte, director of industry practice for consultancy DHG Dealerships.
Why shouldn't retailers be upbeat? While GM's and its suppliers' fourth-quarter results were depressed by the UAW strike and Ford's by pension accounting, public dealership groups reported robust results.
The Shreveport, La., Porsche dealer was named the 2020 Time Dealer of the Year by and Ally Financial on Saturday. She was chosen from a field of 49 nominees. The award recognizes business success and efforts to support the community.
Honda and Acura are launching a national ad campaign for used cars and SUVs as the automaker ramps up its certified pre-owned program to help customers facing rising new-car prices and dealers trying to improve profitability.
With profitability in freefall and showroom traffic down, Nissan U.S. dealers will have one tough question for factory reps at the brand's make meeting: What's the gameplan to lift Nissan out of its funk?