Here Technologies has successfully fended off competition from technology giants looking to move into high-definition mapping, which is one of the key components for autonomous driving. CEO Edzard Overbeek recently told Automotive News Europe Correspondent Nick Gibbs how the location data and technology platform provider will keep a step ahead of Google.
Volvo and Google used CES to announce a partnership on HD maps. How do you fight the tech giants?
We do pretty well. For example, the Mercedes S-Class with Level 3 autonomous capability uses our high-definition maps. We just launched with the BMW i7, which is currently Level 2 Plus and will go to Level 3. As far as I know, we are the largest supplier of HD maps in commercial contracts. Google has a relationship with Volvo, but we also have a relationship with Volvo, not for HD maps, but on other things.