Apple Inc. wants to power the dashboard of your next car, but first it must convince automakers they will not end up surrendering future profits to the iPhone company like the makers of flip-phone handsets.
Apple on Monday gave a preview of a new generation of its CarPlay software that will migrate from its current home on the entertainment screen to power everything in front of the driver.
While the move from one screen to another may seem like a small step for Apple, it's a huge leap in terms of both the technological and business engagement between the iPhone maker and the world's automakers.
Electric vehicle leader Tesla Inc. has proven the popularity of a large in-vehicle screen and fully integrated software with consumers. Carmakers are pushing to control the relationship with consumers in the more software-dominated car as a way to generate more profits.
The current version of Apple CarPlay, available in 98 percent of new U.S. vehicles, is fundamentally limited in its capabilities.
Apple on Monday announced significant updates to CarPlay at the Worldwide Developers Conference event, as the company looks to upgrade it from an infotainment system to a software solution that will allow drivers to control parts of their car and show more information such as speed and fuel level.
The iPhone maker said it is talking to several automakers to bring the new generation of the software to their cars, which will be announced from late 2023.