German manufacturer Quantron AG is setting up its North American base in Auburn Hills, Mich. with plans to plug into what it considers the next frontier of clean mobility: hydrogen.
The company brought a dozen employees into a 33,000-square-foot office and light industrial warehouse space where it plans to build hydrogen-powered semi-trucks starting in 2024, said Rick Haas, president and CEO of Quantron U.S. Inc.
The trucks will be the centerpiece of Quantron-as-a-Service, a business model that will charge customers per mile to use its vehicles and tap into Quantron's envisioned hydrogen fueling stations and support network. The company also plans to sell its trucks.
The hydrogen-focused business has yet to bear fruit in the U.S., where the alternative fuel source has been slower to take root than in Europe. But Quantron is making a bet that it will eventually take off like battery electric, and Haas wants in before the market is saturated.