The micromobility trend may have just jumped the shark. Pogo-ed the shark, to be more precise.
A Swedish startup called Cangoroo says it wants to fill cities with pogo sticks that can be unlocked by smartphone, just like the electric scooters that have become ubiquitous in many metropolises. Cangoroo says it offers "an alternative, joyful way of getting to wherever life takes you."
Met with some, uh, skepticism during its initial press blitz last month, Cangoroo added an update on its website insisting that the idea is "100% real." It also hinted that the pogo stick might be more of an attention-getting device rather than the heart of its long-term business strategy.
"Our choice of shared pogo sticks as our first product is a planned-out strategy in order to stand out in today's media landscape and build an engaging brand in the generic 'last mile transportation' category," the company said. "Naturally, we'll soon be announcing complementary, more daily commute-focused, products to our fleet (more similar to the largely popular e-scooters and with a genuine focus on sustainability and health)."
The company lists its rental rates as $1 to start and 30 cents a minute. It says pogo sticks will arrive this summer in Stockholm and Malmö, Sweden, and in the fall in London and San Francisco. It apparently also wants to deploy them in Paris, but the city's Socialist council isn't rolling out the welcome mat.
"You can keep them. We don't want them," the city's deputy mayor, Emannuel Gregoire, told Cangoroo, according to The Times. "They'll go straight in the bin."