Plug in America, a nonprofit, Los Angeles- based advocacy group, calls itself the consumer voice of the electric vehicle industry. Among its missions is to educate consumers about driving EVs, and, through its PlugStar program, to educate dealerships on selling the vehicles. Shift Deputy Editor Pete Bigelow spoke with Program Director Kathryn Urquhart and Executive Director Joel Levin this month on the Shift podcast. Here are edited excerpts.
Q: What's the mission of Plug In America?
A: Levin: Our mission is to accelerate the rollout of electric cars, to make it easier for people to get into EVs, to get EVs on the road and to do it from the perspective of benefiting consumers so it makes it easier and more convenient for people to drive the cars.
Urquhart: We represent the voice of the EV driver, but we also are trying to reach EV intenders, so we're trying to cast a wide net to let folks know that these are not just little golf carts; these are high-performing cars for everyday use and giving them the information and tools and resources to make an informed decision on the best model for them.