Toyota, the hybrid leader that has been cautious in introducing full-electric models, laid out a broad global electrification strategy in Shanghai in April. It includes creation of a subbrand for a lineup of new EVs, a new EV platform and even a new design language.
How will that play out in North America? Stay tuned.
In an exclusive interview with Automotive News on March 25, Toyota Motor North America CEO Ted Ogawa provided some clues as to how the company and its Toyota and Lexus dealers in the U.S. will approach the coming line of battery-electric vehicles. An edited transcript will run as part of the Automotive News Talk From the Top series on May 31.