YOKOHAMA, Japan — High sticker prices remain a weak point of electric vehicles, given their costly batteries. But Nissan's R&D chief expects price parity with gasoline vehicles before 2030.
Technology breakthroughs and better economies of scale will make EVs more affordable. And the cost of internal-combustion engines will rise as more stringent emission regulations force engineers to adopt cleaner technologies, reasoned Kunio Nakaguro, Nissan's executive vice president for global R&D.
All of this closes the price gap.
"Technology is getting better, and the costs of batteries and the e-powertrain are getting cheaper and cheaper," he told Automotive News. "Our mission is that, before 2030, we will have EV costs similar to, or cheaper than, ICE."