As the increased availability of electric vehicles leads consumers to focus more heavily on "traditional factors" such as quality and styling, Rivian and Mini Cooper are seeing the benefits, a 2023 J.D. Power study shows.
The Rivian R1T ranked highest overall for customer satisfaction among premium EVs with a score of 794 out of 1,000 in the 2023 JD. Power U.S. Electric Vehicle Experience Ownership Study. Tesla Inc. finished in second place with 759 points.
Tesla dominated the category in 2022 with the Model 3, Model Y and Model S taking the top three slots of vehicles with the highest satisfaction. This year the Model 3 and Model Y finished second and third, respectively.
The Mini Cooper Electric ranked highest overall for customer satisfaction among mass market EVs, with a score of 782. The vehicle has the highest satisfaction score in quality and reliability of all vehicles studied.
Mini Cooper was not among the most satisfactory mass market EVs in 2022, when the Kia Niro EV topped the list. Two Kia vehicles — Kia EV6 and the Kia Niro EV — are ranked this year.
"The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers," said Brent Gruber, executive director of the EV practice at J.D. Power. "Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today's EV owners are looking for quality, reliability, driving enjoyment, safety and technology features."