In-car entertainment company Holoride launched the production version of its virtual reality entertainment platform as it looks to establish its lane in the growing in-vehicle entertainment market.
The Holoride offering — which uses real-time motion data from the vehicle combined with unique content to create immersive VR entertainment experiences for passengers — will be available in Germany in mid-November and in the U.S. in early 2023.
Touted as a theme park in motion or ride in the "motorverse," the company will offer its service as an add-on package for Holoride-ready 2023 model-year Audi vehicles. It has plans to expand the package to other automakers in the near future.