Hertz Corp. has entered the business of first impressions.
The global car rental company is amassing what it expects will soon be the world's largest fleet of electric vehicles, which primes Hertz to give millions of motorists their first EV experience.
Wanting to explore how the company has prepared for that crucial role, I rented a Tesla Model 3 for two days in late March. As I discovered, the Hertz experience can bring both enthusiasm for EVs and apprehension over charging complications.
Rentals are "quite an effective way for customers to get a bit more familiar with the vehicles," said Ben Schmidt, who covers the car rental industry as an analyst at credit-rating firm Fitch Ratings. "But charging infrastructure is the component that could put a bit of a brake on the uptake."